T mobile will begin eliminating the Sprint brand name this summer


T-Mobile and Sprint are preparing to take those next step in merging their wi-fi companies, with the two brands apparently planning to merge their customers plus retail stores under a single T-Mobile banner ad this summer, via Fierce Wireless. In other words: the end associated with Sprint is near.

The immediate changes are largely surface-level: Sprint’s brand will be eliminated in favor of T-Mobile’s on things like storefronts and expenses. T-Mobile CEO Mike Sievert guaranteed that existing Sprint customers it’s still able to keep their current programs and won’t be forced to switch to one of T-Mobile’s plans (at minimum, for now). New customers will most probably be directed to sign up for T mobile plans, instead of Sprint ones, after the changes take place, as part of the effort in order to consolidate the customer base.

There’s no exact date for when the conversion will take place — just sometime later on this summer. “With COVID-19, we moved it out into the mid-summer instead of the early summer, and this is when we will essentially be advertising one flagship postpaid T-Mobile brand as well as operating a unified fleet of retail. The retail piece is why we slowed down just a little bit,” Sievert said in a investor event earlier this week.

Sprint customers with compatible mobile phones can already roam on T-Mobile’s networks when they don’t have Run coverage, but that’s a much cry from the eventual goal associated with turning the two networks into a single enterprise used by the combined customer foundation of the two formerly separate service providers. T-Mobile and Sprint have already declared that they expect that transition to consider about three years to complete.

We’re already starting to see some of the tough patches that will may emerge as part of that process, too. The two brands have got begun to combine their 5G systems, transitioning Sprint’s network and band width over to T-Mobile’s network. That’s arrive at the expense of most of Sprint’s current 5G customers, as the majority of Sprint’s existing 5G phones can’t use the new T-Mobile network.



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