New WordPress instrument robotically turns weblog posts into tweetstorms

WordPress has launched a brand new characteristic that robotically posts entire blogs as Twitter threads, full with all textual content, pictures, movies and embeds. You possibly can entry the characteristic through the inexperienced Jetpack icon on the highest proper of the edit submit web page, alongside present choices to share hyperlinks to Fb and different social networks.

WordPress argues the characteristic is “a great way to amplify your content,” by permitting posts to succeed in any Twitter followers that don’t observe a WordPress weblog immediately. Twitter threads additionally typically find yourself being way more seen on the platform in comparison with single tweets, and the brand new characteristic permits followers to learn a submit’s contents with out having to click on by a hyperlink.

However right here’s a counterpoint: Twitter threads are an objectively horrible method of studying medium- or long-form writing. That’s why widespread companies like @ThreadReaderApp have cropped as much as assist format prolonged threads into one thing extra compact. Even WordPress launched an analogous service back in July to show Twitter threads into blogs. Now, its newest characteristic is right here to take your writing again in the wrong way.

For what it’s price, WordPress has made some wise choices with the way it’s applied the characteristic. You possibly can add an introductory message to the start of the thread, and the software program will take note of sentences and paragraph breaks when deciding the place one tweet ought to finish and one other start. There’s additionally an choice to preview what a thread will appear like, although this requires one among WordPress’s $25/month Enterprise or $45/month eCommerce plans to entry the social preview characteristic. The ultimate tweet within the thread hyperlinks again to the unique weblog submit.

Twitter’s new threading characteristic is obtainable now.

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