Google’s new ‘for context’ hyperlinks might provide the massive image round massive information tales


In case you’ve lately noticed a bit secondary field beneath a Google Information story that offers you a big-picture understanding of the information, you’re not alone: Google seems to be experimenting with a brand new “for context” function in Google Information that hyperlinks to a second, broader story on the identical subject.

Noticed earlier by Valentin Pletzer on Twitter, the function seems to be stay on cellphones for some very particular search outcomes:

It’s sufficiently small that you simply may simply miss what’s modified, but it surely’s that “for context” field below the CNET story. Intriguingly, it hyperlinks to a different CNET story to supply the larger image; it’s doable that this function isn’t designed to divert visitors from some publishers to others, however reasonably simply to supply the larger image round a information story. That’s additionally how Facebook’s “About This Content” feature usually works, which additionally incessantly factors to associated content material from the identical web site. In fact, Google additionally has “knowledge panels” and “featured snippets” outdoors of its information field to direct individuals to extra data about all kinds of subjects.

Whereas a number of Verge editors have gotten the brand new Google function to work in a number of time zones, we weren’t capable of make it pop up for different doubtlessly controversial information subjects like hydroxychloroquine. This CNET instance is definitely the one one we’ve seen to this point, and Google didn’t instantly reply to a request for remark about the place and the way the thought may roll out. Tell us in case you spot extra?

Because the begin of the COVID-19 pandemic, massive tech platforms have accelerated their efforts to warn readers about misinformation, with explicit warning labels, “authoritative context” around conspiracy theories, and even a warning to readers that they might not want to share older, out-of-date articles.





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